Advertisers Up The Ante As Products Become TV Plots
Products no longer simply appear in shows - they're becoming important parts of the plot, too
By Gloria Goodale STAFF WRITER OF THE CHRISTIAN SCIENCE MONITOR
      LOS ANGELES - Forget "product placement" - that's so 20th century. Even "product integration" is passe. Advertisers these days want to do far more than just place BMWs, Manolo Blahnik shoes, and other luxury items within reach of favorite TV and movie characters. They want to create entire worlds of consumption.
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Txt 2 Stay In Touch
When children leave for college, parents may find they need a new way to communicate
By Susan Bonifant THE CHRISTIAN SCIENCE MONITOR
      About a year ago, my daughter and I had breakfast before moving her into an off-campus apartment. Suddenly, my phone made a trilling sound I'd never heard before so I looked at it. "There's a picture of an envelope here," I said to Courtney.
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