2008-11-06 / Local & State

JLG Rebrands Gradall Rear Pivot Steer Telehandlers

Expands JLG telehandler line

JLG Industries Inc., an Oshkosh Corp. company, and leading manufacturer of telescopic material handlers, announced last week that by the end of 2008, Gradall-branded telehandlers will become part of an expanded JLG-branded telehandler family.

"The Gradall name has been an icon in the telehandler industry for decades, with a reputation built on reliability and performance. We're maintaining all the finest qualities of the Gradall name and product, including the famous blue color, but will begin branding these models under the JLG name," said Kirsten Skyba, vice president of global marketing at JLG. "The same number of models will be available and the equipment will continue to be built, serviced and sold with the high level of quality inherent in all JLG products."

JLG will continue to provide Ground Support, JLG's industry leading aftermarket service, parts, training and technical support services, for existing Gradall-branded telehandlers. Aftermarket support for Gradall-branded telehandlers, as well as new JLG-branded, rear-pivot steer machines, will continue with the same service network as before as well as many additional JLG dealers throughout the country.

This rebranding initiative marks the completion of a plan that began in 2006, when JLG sold the Gradall excavator line.

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